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| Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There | 
enlarge | Author: Barbara Geraghty Publisher: Simon & Schuster Category: Book
List Price: £7.10 Buy New: £5.76 You Save: £1.34 (19%)
New (4) Used (3) from £5.34
Avg. Customer Rating: 3 reviews Sales Rank: 235443
Format: Import Media: Paperback Number Of Items: 1 Pages: 240 Shipping Weight (lbs): 0.8 Dimensions (in): 8.8 x 5.9 x 0.7
ISBN: 1416578382 Dewey Decimal Number: 380 EAN: 9781416578383
Publication Date: September 24, 2007 Availability: Usually dispatched within 1-2 business days Condition: New book. WE USE PRIORITY AIRMAIL ONLY for books from the USA. UK & European delivery is 7-10 days. Over 2,000,000 books sold to Amazon customers
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| Customer Reviews:
Great Path to selling to the top executive. January 20, 1999 What's the great thing that Barbara Geraghty do, she wrote this book. She told you somethings no one didn't. You'll see many things that you know but forgot, somethings you don't ever think that you can do.
The best business book I've ever read. July 30, 1998 I read most business books about half way through and then place them on a bookshelf. Visionary Selling hasn't made it to my bookshelf. I take it with me wherever I go. I've read it two or three times. The reason? This book tells us that what we always believed is true: When selling, always try to get as broad & deep into your customer's organization as possible. The higher you go up the organizational chart, the better the results. What Visionary Selling does that no other book does is shows you how to penetrate the "C" level (CEO, CFO, COO). Barbara Geraghty explains why you should target these executives and how to do it. You gain an understanding of what makes them tick. As an account manager, I have always done a lot of research on my customer's organizations. After reading Visionary Selling, I realized how much I didn't know about my customers and their top officers. Most importantly, after applying Barbara's principles of Visionary Sell! ing, I have developed relationships w/ CEO's, and accomplished more than I ever have before!!!
A fabulous find ! Compelling and entertaining. May 27, 1998 There were so many, many gems of ideas, but the one that keeps resounding in my ears is that prospects become customers after a great deal of work and attention...then they become something else...somebody else's prospect !
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